Salon Ownership
In March, 1998, Melanie Shelley founded the original dual-sided salon / high-end barbershop concept “TRIM Classic Barber & Legendary Beauty,” in the trendy 12South area of Nashville, TN. Under Shelley's leadership, TRIM pioneered the national "Return of the Shave"movement to men's barbering; was featured in VOGUE Magazine nationally as "The Salon To Watch;" named Top Barbershop in the Southeast by BRAVO TV; featured as a Mentor Salon on "Split Ends" and “Tabitha Takes Over;" as well as featured in PEOPLE Magazine, USA Today, US Weekly, Southern Living, Salon Today Top 200, NATIVE, AA Magazine, The Tennessean, Country Weekly, Dallas Magazine and many other publications.
Under Melanie's creative vision, TRIM Classic Barber & Legendary Beauty was proud to count Lady Antebellum, The Band Perry, Kings of Leon, Tyler Farr, Thomas Rhett, Luke Owen, Gillian Welch, Faith Hill, Gloriana, Trigger Hippie, Holly Williams, supermodel Binx Walton, Keith Urban, The Fray, Steve Taylor, Emmylou Harris, Al Gore, Minnie Driver, J.D. Souther, Michael W. Smith, Stephen Curtis Chapman, Naomi Judd, Wynonna Judd, Amy Grant, Mac McAnally, The Dixie Chicks, LeeAnn Womack, Point of Grace, Natalie Grant, Julianne Hough, The Nashville Rollergirls, Sam Palladio of "Nashville" and many more models and local luminaries as their esteemed guests.
Shelley established herself an integral part of the national salon ownership scene, introducing extreme customer service, authentic branding, multi-leveled apprenticeship, advanced cutting & styling, and mentorship programs to fellow salon owners around the globe. A tremendous branding success, Melanie successfully sold the salon, logo and branding concept to new owners Elizabeth & Tony Groticelli in 2015, and TRIM Nashville remains a profitable and growing business to this day.